Saturday, May 21, 2005

The Rise of Pajamas Media

Most of us know how influential Google is as pertains to any thing on the web. The large majority of people looking for information turn to Google to search web site for the information they are looking for. Google is in the process of applying for patents for ranking news sources on the web. This may bode poorly for the blogosphere. By ranking news sources, many blogs may find their ranked very low, if at all. Enter Roger Simon and two others. They are in the process of setting up Pajamas Media. Pejman Yousefzadeh explains in his article.

"We've recently learned that Google News is seeking technology patents to rank stories on its news site "based on the quality of the news source." Naturally, this has caused concern among bloggers that their sites will be ranked lower -- or perhaps not ranked at all -- by Google News, but as blogger Jeff Goldstein notes, this decision by Google will open up a niche for Blogospheric aggregators like Pajamas Media.
What is Pajamas Media? Well, as co-founder
Roger Simon explains, Pajamas Media has a twofold purpose. The first is to give bloggers access to more advertising revenue -- in addition to what many bloggers are receiving from Henry Copeland's BlogAds. The second is to develop a Blog News Network that will do what many bloggers fear Google will no longer do; aggregate blog posts on various topics and present them for bloggers and blog readers to peruse and search through.

My blog is signed up with Pajamas Media, so needless to say I wish the enterprise all the success in the world. But apart from any self-centered desires on my part, it seems to me that the development of Pajamas Media and its various operations -- as well as Google News's possible decision to no longer carry blogs as part of its news outlets -- might be a blessing in disguise."
I signed my blog up as well. This will be a very valuable servide, not only to bloggers, but to anyone seeking information that is not readily available in the MSM.
"As for the issue of an aggregating system, there is no disputing the fact that Google News is both extremely influential and exceedingly well-financed. Anyone who seeks to compete with Google News would find the task daunting, to say the least. But as Roger Simon pointed out in our discussion, Pajamas Media's Blog News Network need not compete with Google News. Rather, in the most extreme case, Google News can establish itself in the niche of aggregating Big Media stories while the Blog News Network can establish its own niche in aggregating blog posts. Each aggregator can work off of and profit from the efforts of the other. To employ a gaming metaphor, this is not a chess match between Google News and the Blog News Network where one side seeks to destroy the other. Rather, it is a Go contest where each side seeks a sphere of influence and where "winning" means letting one's opponent (insofar as Google News and the nascent Blog News Network actually are opponents of one another) profit from its own sphere of influence while one profits from one's own sphere and winnings. One side will come out ahead in the end, but any such victory is not achieved through a zero-sum arrangement."
It is my opinion that this will be a huge boon to bloggers. It will also be a great service for those seeking information that may not be available through Google searches, or any other search engine for that matter. The side benefit of earning some income will also help many bloggers improve their blogs, making them more attractive to those seeking out information.

The days where the MSM has a strangle hold on information are coming to an end. Pajama Media will help to open the flood gates of information to every one around the World Wide Web. I urge all bloggers to get onboard. I requested that my blog be added today. You should do the same. - Sailor

No comments:

Post a Comment